Brandless

/ˈbrændləs/ adjective

Definition

Without a brand; unmarked, unidentified, or not having a commercial or corporate identity.

Etymology

From 'brand' + '-less' suffix indicating absence. A modern formation reflecting 20th-century marketing terminology.

Kelly Says

In our age of ubiquitous branding, being 'brandless' is either impossibly pure (like unbranded generic food) or completely suspicious—nothing exists outside brand consciousness anymore.

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