An informal or nonstandard spelling of 'bright,' used especially in marketing and brand names.
From bright (Old English beorht), with the 'gh' removed in modern simplified spelling. Popularized in 20th-century marketing.
Brand names like 'Brite' deliberately use simplified spelling to seem modern and catchy—it's a marketing trick that started in the 1950s when advertisers wanted their products to seem fresh and forward-thinking.
Complete word intelligence in one call. Free tier — 50 lookups/day.