A brochure is a small, folded booklet that gives information about a product, place, or service. It often includes pictures and short text designed to attract interest.
From French “brochure” meaning “pamphlet,” from “brocher,” “to stitch or pierce,” referring to the way pages were first bound together. The word originally suggested something quickly put together.
The word for a glossy travel brochure began with the idea of poking or stitching paper. Even in the digital age, we still use a word born from the feeling of a needle going through pages.
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