Brushability

/ˌbrʌʃəˈbɪləti/ noun

Definition

The quality or property of being able to be brushed, applied with a brush, or easily combed through without tangling or damage.

Etymology

From 'brush' (Germanic origin, possibly from Old Norse) plus the suffix '-ability' meaning capacity or quality. This modern term emerged with cosmetics and paint industries standardizing product properties.

Kelly Says

Paint companies invented 'brushability' as a measurable property—some paints clog brushes while others flow perfectly, and this single property can make or break whether painters will buy a brand, turning a physical characteristic into a marketing metric.

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