An American watch brand founded in 1875, known for precision timepieces and innovative marketing.
Named after founder Joseph Bulova, a Czech immigrant whose surname likely derives from a Slavic place name or occupational term. The company name became synonymous with American watchmaking excellence in the 20th century.
Bulova revolutionized not just timekeeping but advertising itself, creating the first television commercial in 1941—a 10-second spot that simply showed a watch face with the announcement 'America runs on Bulova time.' This moment marked the beginning of the commercial television age and changed marketing forever.
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