Past tense of bundle; grouped or tied together into a compact package. In business, refers to combining multiple products or services into a single offering.
From Middle Dutch 'bondel' meaning a collection of things bound together, related to 'bind'. The word entered English in the 14th century, initially referring to bundles of sticks or cloth.
The business practice of bundling exploits a psychological principle called 'loss aversion' - customers often prefer buying a bundle even if they don't need all components, because separating the items makes the unused parts feel like waste.
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