Bundlers

/ˈbʌndlərz/ noun

Definition

Plural of bundler: multiple people or companies that package and sell goods or services together.

Etymology

The plural of bundler. As bundling became a standard business practice in the 20th-21st centuries, the term proliferated to describe the increasingly common corporate strategy.

Kelly Says

Modern bundlers create some of the biggest value propositions in business—Amazon Prime bundles shopping, streaming, and cloud storage, and it's become so successful that competitors had to copy the strategy.

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