Official seals, stamps, or marks of approval; distinctive features that give something prestige or value.
Plural of 'cachet,' from French 'cachet' meaning seal or stamp. Derived from the verb 'cacher' (to hide or press). The word gained a secondary meaning of social prestige or distinction, as official seals implied quality and authenticity.
When a fancy brand puts its seal on a product, that's literally the modern version of a cachet—it's a mark that says 'this is officially excellent'—and people will pay more just to own something with that prestigious mark.
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