A genus of shrubs or small trees known for their decorative clusters of small, brightly colored berries, often used in ornamental landscaping.
From Greek 'kallios' (beautiful) and 'karpos' (fruit), literally meaning 'beautiful fruit.' The name perfectly describes the plant's most attractive feature—those eye-catching berry clusters.
Callicarpa berries are so vibrantly colored that birds think they're more nutritious than they actually are, which tricks the birds into eating them and spreading seeds far and wide—nature's brilliant advertising.
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