Organized efforts to achieve a particular goal, especially in politics, military operations, or marketing. Series of coordinated activities toward a specific objective.
From French campagne (open field), from Latin campania (level country). Originally referred to military operations in open field, later extended to any organized effort.
The military origins explain why we still use battlefield terminology in modern campaigns - we 'target' demographics, 'strategize' moves, and 'launch' attacks on competitors. Every political or marketing campaign is metaphorically a civilized war.
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