Columbia Broadcasting System, a major American commercial broadcast television and radio network.
Founded in 1927 as a radio network, originally called United Independent Broadcasters, then Columbia Phonograph Broadcasting System. Named after Columbia Records, which was itself named after Columbia, the poetic name for America.
CBS's iconic eye logo, introduced in 1951, was inspired by the Pennsylvania Dutch hex sign and Shaker drawings. It became one of the most recognizable symbols in broadcasting, representing the network's role as America's 'eye' on the world.
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