Centralising

/ˈsentrəlaɪzɪŋ/ verb

Definition

The act of bringing something under central control; present participle of centralise.

Etymology

Present participle of centralise, formed with the -ing suffix. British spelling preserves the 's' while American English uses 'z'. The construction emphasizes the ongoing or continuous nature of the action.

Kelly Says

When Netflix started centralising all entertainment in one platform, they disrupted thousands of local video rental shops—showing how one centralising trend can transform entire industries.

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