Full of distinctive character, charm, or interesting qualities; having a strong or memorable personality or appearance.
From 'character' plus the suffix '-ful' meaning full of or having plenty of, creating an adjective that emphasizes abundance of distinctive qualities.
Call a town characterful and you're saying it has charm and identity—it's the opposite of bland. This word became popular in the mid-1900s when people wanted to describe places worth preserving.
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