Present participle of choose; the act of selecting or deciding between two or more options or alternatives. The process of making a decision based on preference or judgment.
From Old English 'ceosan', related to Gothic 'kiusan' and German 'kiesen'. The word has Germanic roots meaning 'to test' or 'to try', reflecting the deliberative nature of making choices.
The 'paradox of choice' suggests that having too many options can actually make choosing harder and less satisfying—studies show that people are happier with their selections when they have fewer alternatives. The average adult makes about 35,000 decisions per day, from trivial to life-changing.
Complete word intelligence in one call. Free tier — 50 lookups/day.