In Greek mythology, the muse of history and heroic poetry; also used as a name or reference to historical scholarship.
From Greek 'Kleio,' derived from 'kleos' meaning 'glory' or 'fame,' particularly the fame that comes from great deeds being remembered in history. As one of the nine muses, Clio was responsible for inspiring historical writing and preserving heroic achievements.
Clio is often depicted holding a scroll or book, symbolizing the recording of history, and her name literally means 'the one who celebrates' great deeds. It's fitting that the Clio Awards for advertising excellence are named after her, since great ads become part of cultural history and achieve a kind of fame.
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