The action of striking or hitting; the process of buffeting or being struck; a collision or impact.
From 'clour' plus the gerund suffix '-ing' (Old English '-ung'). The '-ing' suffix transforms verbs into nouns representing the action itself or the abstract concept of the verb.
The '-ing' suffix is one of English's most magical grammatical tools—it can turn any verb into a noun, an adjective, or even a present participle, which gives speakers incredible freedom to nominalize actions ('running,' 'clouring,' 'thinking') without needing new vocabulary.
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