Any substance used to add color to something, such as dye, pigment, paint, or food coloring.
From Latin 'colorans' (coloring), present participle of 'colorare' (to color). The '-ant' suffix often indicates something that performs or produces an action.
Food colorants are heavily regulated—synthetic dyes like Yellow 5 and Red 40 have to be proven safe, while natural colorants like beet juice and turmeric face fewer restrictions!
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