The practice of traveling around selling or distributing religious books, pamphlets, and moral literature, especially as an organized effort by religious organizations.
From French 'colportage,' derived from 'colporter' (to carry/peddle). This noun emerged in the 19th century to describe systematic religious tract distribution in Europe and North America.
Colportage created a new profession—the 'colporteur'—basically an evangelist with a suitcase, walking rural areas distributing religious materials before radio, TV, or the internet existed as mass media.
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