Plural of concealer; multiple cosmetic products for hiding skin imperfections, or multiple people/things that conceal.
Simple plural of concealer. The cosmetics sense became dominant in modern usage.
The multi-billion dollar makeup industry built much of its success on concealers—products that promised to hide what we're self-conscious about.
Plural form carries same gendered marketing and beauty labor assumptions as 'concealer'—products marketed primarily to women despite universal use.
Reference neutrally as cosmetic or makeup products; avoid assuming users based on gender.
["makeup products","coverage products"]
Female cosmetic formulators and beauty industry innovators deserve credit for texture, longevity, and shade-matching advances in concealer technology.
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