As a noun, conduct means a person’s behavior, especially in a particular situation. As a verb, to conduct is to lead, guide, or carry out an activity, or to direct a group of musicians.
From Latin 'conductus', past participle of 'conducere' ('to lead together, bring'). It came through Old French 'conduire', carrying both the ideas of leading and behavior.
Metal wires 'conduct' electricity because they let it travel through; a leader 'conducts' a meeting by guiding its flow. Your 'conduct' as behavior is like the path your actions travel in front of other people.
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