Copyfitting

/ˈkɒpiˌfɪtɪŋ/ noun

Definition

The process of adjusting text, adjusting font sizes, or modifying copy to fit precisely within a designed layout or space.

Etymology

Gerund form of 'copyfit,' combining 'copy' and 'fitting,' a term specific to pre-digital publishing and design workflows.

Kelly Says

Copyfitting was an art form that required mathematical precision, aesthetic judgment, and sometimes creative rewriting—today's computer programs handle it instantly, but it used to take hours of skilled work.

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