Ineffectiveness or reduced efficiency that occurs as an unintended consequence of trying to become more efficient.
From 'counter-' + 'efficiency' (from Latin 'efficiens', meaning capable of producing). This modern word describes paradoxes in optimization that emerged in industrial and digital age management.
Companies sometimes experience counterefficiency when they add so many efficiency metrics that workers spend all day measuring productivity instead of actually producing—the measurement becomes the problem. It's a modern word for a modern absurdity.
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