Information or messaging designed to counter or neutralize propaganda spread by an opposing group.
From counter- + propaganda (from Latin propagare, to propagate). Emerged as a term during World War II when Allied nations systematically responded to Axis messaging.
During the Cold War, the U.S. created Radio Free Europe specifically as counterpropaganda, broadcasting facts and Western pop culture into Soviet-controlled countries—sometimes a rock song was more powerful than any government message.
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