Customer Relationship Management; a technology and strategy for managing a company's relationships and interactions with customers and potential customers. It involves using data analysis to improve business relationships.
An acronym formed in the 1990s during the rise of database marketing and business software. Created from 'Customer Relationship Management', reflecting the shift from product-focused to customer-focused business strategies in the digital age.
CRM represents a fundamental shift in how businesses think about customers - from viewing them as one-time transactions to building long-term relationships worth nurturing. The concept emerged just as computers became powerful enough to track millions of individual customer interactions, transforming business from an art into a data-driven science.
Complete word intelligence in one call. Free tier — 50 lookups/day.