Customized

/ˈkʌstəmaɪzd/ adjective

Definition

Modified or built according to individual requirements or specifications. Tailored to particular needs or preferences.

Etymology

From custom, from Old French costume, from Latin consuetudo meaning 'habit' or 'usage.' The '-ized' suffix was added in the 20th century with mass production and personalization trends.

Kelly Says

The word captures the modern tension between mass production and individual identity - we take standardized products and make them reflect our personal 'customs' or habits, reversing the industrial process.

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