The act of modifying or adapting something to fit a person's specific needs or preferences.
From 'custom' (Latin consuetudo, meaning habit or practice) plus the suffix '-ize' (Greek -izein) meaning to make or cause to be, plus '-ing' to indicate the present participle form.
Customization is a modern obsession that dates back centuries—even medieval craftspeople were 'customizing' armor and clothing to fit individual knights, just without the word.
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