The systematic examination of raw data to extract meaningful insights, identify patterns, and support decision-making processes.
Combines 'data' from Latin 'datum' meaning 'something given' with 'analytics' from Greek 'analytikos' meaning 'able to analyze.' The modern business concept emerged in the 1960s with computer databases but exploded in the 2000s with big data and advanced statistical software.
Data analytics has evolved from simple reporting to predictive and prescriptive analytics that can forecast future trends and recommend specific actions. The field has democratized significantly - tools that once required PhD-level statistics knowledge are now accessible to business users through intuitive interfaces and automated insights.
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