To remove conventional or traditional elements from something; to make something less conventional or more unconventional.
From prefix 'de-' (to remove) + 'conventionalize' (to make conventional), with the '-ize' suffix added. A rare word combining trends toward deconstructing traditional norms.
Artists and musicians often deconventionalize their fields—Picasso deconventionalized painting, John Cage deconventionalized music—forcing society to reconsider what the art form even is.
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