Third-person singular present tense of deemphasize; makes something seem less important or reduces attention given to it.
From 'deemphasize' with the regular third-person singular '-es' ending. Standard English verb conjugation in the present tense.
When someone says an organization 'deemphasizes safety,' they're using passive language to describe an active choice—the word itself performs the softening that the word describes, which is a neat trick of how language can make hard truths sound abstract.
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