Relating to or having the purpose of deifying; tending toward or promoting the elevation of someone to divine status.
From deify + -atory suffix (expressing purpose or tendency). The -atory suffix (as in 'laudatory,' 'defamatory') creates adjectives describing the tendency or purpose of an action.
Propaganda, advertising, and celebrity culture all serve 'deificatory' functions—they elevate ordinary humans to mythical status through language and imagery, repeating an ancient religious pattern in modern secular form.
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