A pomade or hair ointment of medium thickness or partial strength, lighter than full pomade.
From demi- (half) + pomada (Spanish/Portuguese for pomade, itself from pomme meaning apple). The term reflects 18th-century grooming terminology when products were classified by consistency and strength.
During the 18th century, gentlemen's grooming shops offered different grades of pomade, and demipomada was the middle option—not as heavy as full pomade but still giving hold and shine for those who wanted style without the grease.
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