Desirability

/dɪˌzaɪrəˈbɪləti/ noun

Definition

The quality of being wanted, attractive, or worth having; the degree to which something is considered desirable.

Etymology

Formed from 'desirable' with the suffix '-ity,' which converts adjectives into nouns expressing a quality or state. The word entered English in the 17th century and has been used in philosophical and practical contexts ever since.

Kelly Says

Economists and psychologists study 'desirability' constantly—it's not fixed! What seems totally desirable to you might seem worthless to someone else, which is why marketing exists and why fashion changes every season.

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