The ongoing process of removing poisonous or harmful substances from something; actively cleaning or treating to eliminate toxins.
Present participle of detoxify, combining the verb with -ing. This shows the continuous action of removing toxins.
The -ing form is perfect for marketing because 'detoxifying juice' sounds like it's actively working right now, even though in reality, your liver does the actual detoxifying—the juice is just hoping to help.
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