Devalorize

/diːˈvæləraɪz/ verb

Definition

To reduce or remove the value, importance, or prestige of something or someone.

Etymology

From 'de-' (to reduce) + 'valorize' (from French 'valoriser,' to give value). The opposite of valorize, meaning to deliberately decrease perceived worth.

Kelly Says

Devalorize is what happens when people deliberately try to make something seem worthless—critics 'devalorize' art they dislike, and propaganda 'devalorizes' groups to manipulate public opinion!

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