To remove or deprive of pleasant, whimsical, or magical qualities (typically used in reference to Disney-like characteristics).
From dis- (reversal, removal) + Disney (the entertainment company famous for family-friendly fantasy). This is a modern, informal construction playing on the proper noun Disney as a quality.
As theme parks and franchises expand, some fans worry about 'disanneying' beloved stories—stripping away the wonder and magic by over-commercializing them or adapting them too directly from the original creative vision.
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