As a noun, a discount is a reduction in a price or cost. As a verb, to discount something can mean to reduce its price or to treat it as unimportant or not worth believing.
From Old French 'descompter' meaning 'to deduct, subtract', from Latin 'computare' meaning 'to calculate'. The idea moved from subtracting numbers to subtracting value or importance.
We 'discount' both prices and ideas—one in money, one in respect. When someone says, 'Don’t discount yourself,' they’re basically saying, 'Stop putting yourself on sale.'
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