People or businesses that sell products at prices lower than the regular or standard price.
From 'discount' (from Old French 'desconter', meaning to deduct) plus the agent suffix '-er' forming people who perform an action, and '-s' for plural. The term emerged in retail contexts in the 20th century.
Discount stores like Walmart and Target revolutionized shopping by proving that lower prices don't always mean lower quality—they just use more efficient supply chains. This business model completely changed how consumers expect to shop and made the word 'discounter' essential to modern economics.
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