Disgrace, shame, or loss of reputation; to damage someone's good name or public standing.
From dis- (meaning to reverse or damage) combined with fame (reputation or renown). The term has existed since Middle English as both noun and verb, describing damage to one's reputation.
Disfame is what happens to celebrities in the age of social media—a single mistake can instantly transform fame into disfame, which is why the consequences of public scandals feel so permanent and severe.
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