To remove something from the market or to cease marketing a product.
Formed from the prefix 'dis-' plus 'market' (from Italian 'mercato' via Old French, ultimately from Latin 'mercatus'). The word emerged as commerce and advertising became more formalized in the 19th-20th centuries.
Companies 'dismarket' products all the time—like when Coca-Cola quietly removed Tab or Pepsi discontinued obscure flavors. It's a gentler word than 'discontinue' and shows how businesses carefully manage their public image when products fail.
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