Disrupts

/dɪsˈrʌpts/ verb

Definition

To break apart, interrupt, or cause confusion in something that was working smoothly.

Etymology

From Latin 'disrumpere' (to break apart), from 'dis-' (apart) plus 'rumpere' (to break). The word entered English in the 1600s with growing use in technical and organizational contexts.

Kelly Says

In modern business, 'disruption' is actually praised—companies want to 'disrupt' their industries. But originally it was purely negative. The rehabilitation of the word shows how marketing language completely flips meanings: what used to be bad became the ultimate compliment.

Related Words

Explore More Words

Get the Word Orb API

Complete word intelligence in one call. Free tier — 50 lookups/day.