The act of beating or playing drums; or enthusiastically promoting and publicizing something relentlessly.
Gerund form of drumbeat, from drum + beat + -ing. The metaphorical sense of 'constant promotion' emerged in American English in the 19th century.
Politicians often complain about media 'drumbeating'—it's such a perfect metaphor because drumming is repetitive, loud, and hard to ignore, just like constant promotion!
Gerund form inherits the masculine-default association of 'drumbeater'; used to describe self-promotion and publicity work that women perform equally but are rarely called out for doing.
Use 'drumbeating' descriptively, but acknowledge all actors regardless of gender in promotional work contexts.
["promotion","self-advocacy","publicity"]
Women's promotional and advocacy work is historically underrecognized as 'drumbeating' (often dismissed as 'nagging' or 'gossip' when performed by women).
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