Elmer

/ˈɛlmər/ noun

Definition

A male given name; also used in the brand name for glue (Elmer's Glue), which has become famous for holding things together.

Etymology

English given name from Old German elements meaning 'famous' or 'well-known.' The Elmer's Glue brand, founded in 1947, became so dominant that 'Elmer's' became almost synonymous with white craft glue.

Kelly Says

Elmer's Glue became iconic partly because of Elmer the pasted-on bull mascot—showing how companies realize a cartoon character can sell a boring product better than any honest advertising!

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