To give special importance or attention to something, especially in speech or writing. It can also mean to make something more noticeable or clear.
From 'emphasis' plus the verb-forming suffix '-ize.' 'Emphasis' comes from Greek 'émphasis' (appearance, significance). The verb developed to describe the act of creating emphasis.
When you emphasize something, you’re actively pushing it to the front of people’s minds. You can do this with tone, repetition, or even bold type on a page. The word captures the idea that attention is not passive—you can steer it.
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