Something that tempts or attracts someone; an alluring or attractive quality or offer.
From entice + -ment, where -ment creates nouns from verbs. The -ment suffix (from Latin -mentum) often denotes an action, process, or result.
Marketing experts study enticement as a science—they know which visual cues, sounds, and words make your brain light up and want something. It's temptation as a quantifiable, exploitable tool.
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