Epanadiplosis

/ˌɛpænədiˈploʊsɪs/ noun

Definition

A rhetorical device in which the same word or phrase appears at both the beginning and end of a sentence or clause for emphasis.

Etymology

From Greek 'epanádiploton,' composed of 'epí' (again/back) plus 'aná' (back) plus 'diplóosis' (doubling). The term describes the literal doubling-back of words in a sentence.

Kelly Says

When Churchill wrote 'All this time the cranks were right, and we were all wrong... and still we were all wrong,' that's epanadiplosis—repeating words at the start and end creates a satisfying circular punch that makes phrases unforgettable.

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