Epipolize

/ˌɛpɪˈpoʊlaɪz/ verb

Definition

To use superficial or populist arguments to appeal to a mass audience rather than engaging with complex facts.

Etymology

Derived from 'epipolism' with the '-ize' suffix (to make or become). Creates a verb form describing the action of employing such surface-level persuasion.

Kelly Says

When a candidate uses a feel-good slogan instead of explaining their actual policy, they're epipolizing—it's a technique that's worked for thousands of years!

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