A rhetorical or poetic device where a word is repeated immediately or with great emphasis for emotional effect.
From Greek 'epi-' (upon) and 'zeuxis' (yoke or joining), originally referring to joining or fastening. The term was adopted by classical rhetoricians.
Shakespeare used epizeuxis brilliantly—'I'll have my bond, my bond!'—and this technique triggers something primal in our brains: repetition makes us pay attention and feel emotion more intensely.
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