To deliberately avoid or abstain from something, typically because it is considered harmful or wrong. It implies a conscious decision to stay away from or reject something.
From Old French 'eschiver' meaning 'to avoid' or 'shun', possibly from Germanic origins. The word has maintained its sense of deliberate avoidance throughout its evolution into English.
Think 'iss-CHEW' - like you're so disgusted by something you won't even chew it! The 'sch' sound makes it sound like you're spitting something out.
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