The arrangement or display of goods, especially as shown in a shop window; the act of exhibiting or displaying wares for sale.
From French 'étalage,' derived from 'étaler' meaning 'to spread out' or 'display.' The term came into English through commerce and retail terminology.
The French concept of 'etalage'—how goods are displayed—was so important to fancy European shopping that English borrowed the whole word rather than inventing its own!
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