The process or act of replacing a harsh or unpleasant word with a milder, more acceptable one.
From 'euphemize' + the noun-forming suffix '-ation'. This formal noun emerged in linguistic and sociological contexts in the 20th century to describe the systematic softening of language.
The euphemization of death is one of the most universal human linguistic phenomena—nearly every language and culture has developed dozens of alternative words, showing that we've collectively decided direct language about death is too painful to use in casual conversation.
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